SaaS · Case study
5 new clients in 48 days
FabuLingua
FabuLingua helps children learn languages through stories and interactive play.
- Paid ads and inbound were bringing in client conversations slowly and unpredictably.
- The team needed direct access to schools, language centres and education decision-makers.
- Each buyer had to see why story-based learning fit their existing programme.
- Defined three buyer groups: schools, language-learning centres, and organisations looking for children's learning tools.
- Positioned FabuLingua around the specific learning outcome each group cared about.
- Qualified interest and fit before moving each conversation forward.
- 5 new clients in 48 days.
- Faster movement from first conversation to signed client.
- A repeatable route to aligned education buyers.